Creators and influencers all around the world have been harnessing the power of the internet to expand their reach, offer memorable online experiences, and build value for their communities.
But the internet is evolving. And so is the way creators engage with their audiences.
With the rise of NFTs, influencers and creators now have a whole set of new possibilities within reach. Let’s explore these opportunities and dive deeper into the role of NFTs in the creator economy.
What’s The Creator Economy?
Simply put, the creator economy consists of a financial ecosystem powered by hundreds of thousands of online content creators and community builders —ranging from social media influencers to bloggers and vloggers.
The creator economy is primarily driven by the internet, but it doesn’t coincide with its invention. It took a while for people to get a good grasp of the potential of the internet as a driver of business. However, creators and influencers are now harnessing it to make a living out of their dream jobs.
How Can NFTs Impact the Creator Economy?
NFTs first disrupted the creator economy by enabling a sort of digital art renaissance: artists from all around the world turned their work into NFTs to ensure its authenticity and attract collectors.
Now, NFTs are starting to silently revolutionize the entire creator economy, helping every player in the ecosystem —from influencers and bloggers to YouTube and podcast hosts— make the most of this digital asset. Here’s how:
1) Stepping up your creative game
Anything can be an NFT. Whatever it is that drives business for a creator can be tokenized and turned into an NFT —even their time.
So, NFTs are opening the doors to a new set of possibilities in terms of the experiences that creators and influencers can offer their online community. This technology invites them to use their creativity to develop fresh ways to connect and engage with their audience —and, therefore, unlock new monetization models.
2) Create and share on your own terms
Most creators and influencers might not be aware of this, but when they share their content on a given platform, they provide that platform a license to reproduce it.
Also, creators are often constrained by the terms and conditions of the platforms they use. Of course, most of the measures are put in place to protect users —but sometimes content is banned unfairly or inequitably, damaging the creator’s business.
By using NFTs to put their work out there, creators and influencers can take full control of their businesses and grow their audiences on their own terms, without intermediaries or third parties dictating the rules or taking part of the credit.
3) Grow your audience and expand your reach
One of the most relevant ways in which NFTs will impact the creator economy is by allowing established influencers and artists to reach a whole new audience.
There’s a lot of buzz around NFTs at the moment, and more people each day are beginning to take an interest in this exciting world.
Early adopters of NFTs will be able to capitalize on that interest and attract new people to their online communities, growing their audience and staying at the forefront of the technological evolution.
NFTs have the potential to redefine the way creators and influencers share their ideas with the world. Many are already taking the leap towards an NFT-driven online presence in the hopes that the use cases for this technology will continue to expand.