That’s why founders are increasingly focusing on developing growth strategies centered around community-building in an attempt to get the support they need.
Let’s explore 5 proven avenues to build a loyal NFT community and ensure your project’s long-term success.
Top 5 tactics to build a strong NFT community
1) Choose your channels carefully
Building your online presence on the appropriate platforms is the first step to creating a solid community.
Although you may find them scattered all around the web, most NFT enthusiasts are active on two platforms: Twitter and Discord. To fully leverage their potential, it’s critical to understand their differences and the ins and outs of communication in each of them. That way, you can use each platform in a way that truly resonates with your community.
2) Generate buzz
Nothing brings people together like anticipation. Keeping your community on the edge of their seat will foster engagement and enthusiasm, creating an overall positive environment on your communication channels.
You can build hype around your projects by highlighting the rarity and traits of your NFTs, creating whitelists, offering special pricing, conducting airdrops and giveaways, and so on.
3) Be authentic
Authentic engagement is the secret to success. Share why you’ve started your project with your community, tell them about the process, and introduce your team. Put a face behind the product and speak to your community in a genuine way. Stay true to your word and vision.
By doing so, you’ll build loyalty and trust and, in turn, your community will be more open to engaging with you and supporting your mission.
4) Deliver on your promises
Trust is a crucial aspect of the long-term success of NFT projects, especially those which are just starting out. So, it’s essential to deliver on your promises —a.k.a. to follow your project’s roadmap to the letter.
Honoring your promises is a great way to keep your community engaged and excited. It can also help boost word of mouth, so it’s a powerful marketing tool as well.
5)Don’t forget early supporters
Once you start to grow, remember your OGs. To build a stronger sense of community, it’s essential to properly reward early supporters, those who were there from the beginning.
And there’s a lot of room for creativity when it comes to saying “thank you”: you can add them to pre-sale and whitelists or offer them exclusive bonus features or content to make them feel extra special.
Your NFT community should be at the core of your strategy. At the end of the day, NFT projects derive a significant portion of their value from the trust people place in them, so you can’t really afford to have a low-engaging, volatile community.
Focus on creating a safe space for like-minded people to connect and foster a sense of community with every step you take. That way, you’ll get one step closer to long-term success in the NFT ecosystem.